The Muthoot Pappachan Pappachan Group and the sport of football have a long-standing association with generations in Kerala. Us being one of the majority stakeholders of the Kerala Blasters Football Club, it helps us focus on the development of a sports culture.
By bringing in some of the top players and coaches from around the world that have touched the hearts of the young and budding talent in Kerala into KBFC, we only aim to fuel their ambitions of growing up to be like their role models and show them it is is not impossible to be a world-renowned football player.
Even though the top reasons for any corporate to invest in sports is to enhance corporate reputation, engage current and potential customers, and motivate staff, we believe the need of the hour should be the identification and support for the next generation’s sporting ambition. Our journey in the field of sports began with individual sponsorships to players. Now, we have been the title sponsors of the Kerala Blasters since the beginning of the ISL. Over a period of time, we realized that besides talent and training, what is urgently required to boost the sports culture is the provision of high tech Infrastructure, highly qualified coaches both Indian as well as foreign and a long-term sports policy. This is why are investing in grassroots level projects for sports.
Muthoot Pappachan Football Academy is happy to be associated with the Kerala Blasters and their initiative to take football to the young enthusiasts of the game and identify the right talent who can be nurtured with the right kind of training. This gives them an opportunity to scout the best talent that we will be raising, and later absorb them into their squads.